Tips On How To Write An Effective Startup Executive Summary

SlideUpLift
4 min readMar 23, 2021
How To Write An Effective Startup Executive Summary
How To Write An Effective Startup Executive Summary

Elements of an executive summary depend upon the objective of the presentation and the expectations of the audience.

An executive summary example for a startup pitch should be a lean abbreviated version of a business plan with no extra fat. The goal of the startup executive summary presentation is to get a meeting with venture capitalists; however, the objective of a great executive summary format for business proposal may include company profile, existing client information, rich media like charts, graphs, images, projections, and more to keep the readers hooked.

Let’s look at the example of building an effective startup executive summary slide for a startup-

1. The Punch Statement

The first statement or paragraph of your startup pitch should make your audience stop everything else and focus on you. Lead with the most convincing statement and tell why your idea is huge and worthy of your audience’s time. If possible, throw in names that impress the room, like world-class advisors, famous companies you are already working with, or renowned investors you have.

2. The Problem

The startup elevator pitch should emphasize how the problem you aim to solve is big and impacts a large demographic.

3. The Solution

Along with the problem, the startup pitch What specifically are you offering to whom? Software, hardware, service, combination? Use commonly used terms to state concretely what you have, or what you do, that solves the problem you’ve identified.

4. The Opportunity

Briefly describe your target customer, size of the market, growth opportunities, market dynamics, and plan for the market.

5. Your competitive advantage

Describe the competitive position of your company over your competitors, the possible opportunities in the future, plans for growth, and overcoming possible competitor threats

6. The Business Model

How specifically are you going to generate revenues, and from whom? Why is your model leverageable and scalable? Why will it be capital efficient?

7. The Team

Why is your team uniquely qualified to win? Don’t just add a shortened form of each founder’s resume; explain why each team member's background fits.

8. Financials

Detail the exact amount you want to raise and the key areas where you will invest the funds. Use this section to highlight the growth and add perspective for the reader by showing relevant numbers.

Startup Executive Summary Examples

Your business plan executive summary is the face of your business. An investor would judge your business solely by your executive summary at first glance. Here are a few business plan executive summary templates —

View Business Plan Executive Summary Template

Business Plan Executive ummary
Business Plan Executive Summary

View Business Plan Executive Summary Template

Business Plan Executive Summary
Business Plan Executive Summary

View Business Plan Executive Summary Template

Business Plan Executive Summary
Business Plan Executive Summary

View Business Plan Executive Summary Template

Business Plan Executive Summary
Business Plan Executive Summary

View Business Plan Executive Summary Template

Startup Pitch Presentation
Startup Pitch Presentation

View Startup Pitch Presentation

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