Tips for Beating Sales Records this Black Friday and Cyber Monday, 2022
Do you know which are the most active shopping days in the whole year?
It’s none other than Black Friday and Cyber Monday!
The Black Friday tradition was first introduced in Philadelphia way back in the year 1950. Since then, Black Friday and the now popular, Cyber Monday have become enticingly busy for shoppers and come with a plethora of value deals, shopping offers, goodies, and freebies that nobody would like to miss out on.
As per the statistics, 108 million people have reported that they prefer to do more shopping on Black Friday in the year 2021. According to the same research, 62.8 million individuals are expected to purchase on Cyber Monday the following year.
This blog will help you understand the significance of promotion strategy and provide valuable recommendations for establishing the best Black Friday and Cyber Monday promotions.
9 Helpful Tips to Skyrocket Your Black Friday and Cyber Monday Sales in 2022
Let’s look at nine helpful tips for winning groundbreaking sales results on Black Friday and Cyber Monday.
- Offer Exclusive Discounts
The first step is to provide clients with never before, amazing deals. It is not yet another promotion event- people really have sky-high promotion expectations. If you neglect this step, your sales will get hindered.
As a sidebar, ensure your website is optimized for Black Friday and Cyber Monday and that your servers can manage the increased traffic. Check your inventory and maintain extra stock for things that are known to sell quickly.
To generate awareness about your offer, you can create marketing materials like flyers, sale descriptions, as well as social media content. Allow consumers early access to your specials, giving them more time to investigate your items and take action.
2. Leverage Buy Now Pay Later (BNPL) Technique
When you use the Buy Now Pay Later (BNPL) marketing technique for your holiday sales initiatives, your customers have a simple and favorable payment alternative. In today’s inflationary environment, people would really appreciate such an offer. Not only can it attract new buyers but also help you retarget those who tried to purchase but then pulled away because of financial reasons. You can do such remarketing by sending tailored emails specifically to consumers who abandoned their purchases and presenting them with the Buy Now Pay Later choices to regain their intent.
Make sure to effectively advertise this BNPL approach on your website and social media platforms so that customers are aware of it and you can remain ahead of your rivals.
3. Send Personalized Emails
Email marketing enables businesses to interact with clients one-on-one. To ensure the success of your Black Friday and Cyber Monday marketing, you must send targeted emails. The email subject line, preheader text, and body may all be changed to engage the reader further.
Attract more signups on your newsletter by offering early-bird discounts and special offers on Black Friday and Cyber Monday. Send them relevant material based on their purchasing interests and purchase history. You can add user-generated content (UGC) in your emails to increase authenticity and engage with customers.
4. Invest in Paid Advertising
Another eCommerce marketing method to enhance your offerings and attract more people during the Black Friday season is paid advertising. It is an effective technique as evidenced by 79% of businesses that regard PPC as a significant driver of their success.
Use Google Ads to specifically target visitors looking for your goods and promotions, increasing the likelihood that they will buy them. Examine prior Christmas season shopping statistics to improve your paid marketing efforts.
5. Use Countdown Timers for Sale
People like using countdown clocks. They give the buyer a feeling of urgency and enthusiasm to finish a transaction before the deal expires. Making people shop faster will improve traffic and revenue. Countdown timers are excellent for capitalizing on your customers’ purchasing inclinations.
Try to promote Black Friday and Cyber Monday offerings that give consumers uniqueness and scarcity. Customers who enjoy your discounts are more likely to visit your online store. Including a countdown timer on your home page informs visitors that they only have a limited time to take advantage of great discounts and promotions.
6. Never Undervalue the Power of Social Media
Social media is one of the most effective strategies for promoting and increasing sales on Black Friday and Cyber Monday. Social media networks such as Instagram and Facebook are excellent choices for developing your brand voice and connecting with your audience. To succeed, you must listen to your consumers and make adjustments depending on their expectations.
To establish social shopping campaigns, use and monitor designated hashtags. Create advertising videos, stories, and Instagram Reels to attract your target market. Younger groups mostly use social media to seek brands.
7. Collaborate with Influencers
Collaborating with influencers is an excellent method to stay ahead of the competition and boost your social proof. According to a poll, 89% of marketers believe influencer marketing can enhance brand ROI more than other marketing tactics.
Influencers have a broad audience and can help you generate traffic and purchases to your website. People nowadays follow influencers more than genuine friends and rely on their opinions and advice. As a result, collaborating with influencers will increase your reach and impact.
8. Optimize Your Website for Mobile Shopping
People spend more than four hours every day on their phones, most of that time browsing online retailers and scrolling through social media sites. As a result, mobile shopping continues to increase, and users depend on their phones to shop online, compare prices, read customer reviews, and purchase instantly.
Upgrading your company website to encourage mobile purchases is extremely important. Make sure your website is responsive and contains images and videos of product samples and customer feedback.
9. Use BOGO Promotion Technique (buy one, get one free)
BOGO Promotions are a practical approach to selling more items since they increase sales and draw attention to other products on your website. BOGO promos help to clear off surplus inventory while also attracting new consumers.
Bogo Promotions could be highly adaptable. Many stores provide offers that allow you to buy a product or service from category X and get one product or service from category Y for free. Apart from this, you can also put up an offer that asks the customer to purchase three different items at the cost of two items. The last option that you can offer is to ask them to buy an item and enjoy some free samples.
If you want to campaign your Black Friday sale promotion with style, you can browse through Black Friday Templates.
Wrapping It Up
There are no hard and fast rules; Black Friday and Cyber Monday patterns evolve and change constantly. We’re always updating our material with it to keep you in the loop! Try SlideUpLift to get templates on promotions, flyers and coupons that you can download and use for your Black Friday and Cyber Monday promotions.
We hope that this blog will help as a guide that will prepare you for the upcoming Black Friday and Cyber Monday. Wish you the very best and an exciting shopping season.
