Must-Have Slides for a Winning Pitch Deck Presentation!

SlideUpLift
4 min readOct 9, 2019

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Storytelling is a powerful marketing technique that can be very helpful when it comes to creating a pitch deck. It is essential to think of your pitch deck presentation as a stage performance. The key to any stage performance is how you tell that story.

Since every business is different, their business strategies differ, and so do their pitch deck design. This article contains a few must-have slides in a pitch deck presentation.

You can always add more slides according to your business goals but make sure not to add too many slides. In general, follow Guy Kawasaki rule of 10 slides, 20 minutes and 30 pt font size.

1. Problem Statement:

State the problem that your product or service ceases in three to four bullet points. Make sure your audience empathizes with your problem. Make it as generalized and relatable as possible.

In other words, make the problem clear, straightforward, and easy to understand. Add statistics to back up facts you are stating. Present the slide in a manner where the core problem sticks with your audience.

2. Value Proposition

In this slide, explain with facts and statistics from your research what value or solution your product brings to your target audience for the problem stated. Present it in a way that emphasizes what you are offering is the ultimate fix to the problem statement.

3. Business Model

This slide is the most important slide of your pitch deck presentation. Keep this slide informative and brief.

Take the opportunity to highlight your core competencies, your differentiation from the competitors, and how you would efficiently deliver on your promise. Share your action plan in key strategic areas like resourcing, partnerships, sales, and marketing.

4. Competitor Analysis

Showcase the complete competitive landscape for your product. Try not to miss out any information here. On this slide, you can show your competitive advantage and how differentiated you are in the market. Make sure you do not trash talk about your competition. Keep it cordial.

You can also showcase a competitive advantage with this chart showing your position in the marketplace. A simple comparison table can also be used.

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5. Management Team:

Investors understand that the success of a new venture doesn’t just lie with the founders and their vision. It’s only when those founders attract a great team around them, bringing in more experience and a diverse range of skills, helping to drive the founders’ vision forward, that long-term success will be possible.This slide is used to show the competency of the team. Mention the key players in your team, the board of directors, mentors/advisors, and other investors if any.

6. Use of funds:

It is essential to explain how you are going to use the funds you are trying to raise from your potential investors and how you are going to make the most out of it.

These pitch deck templates will help you tell a story with style and impress your investors easily.

Check out this collection of Pitch Deck PowerPoint Templates — https://slideuplift.com/powerpoint-templates/tag/pitch-deck/

Now you don’t have to scour the web to find out the right templates. Download our PowerPoint templates from within PowerPoint. See how?

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SlideUpLift
SlideUpLift

Written by SlideUpLift

SlideUpLift, your go-to presentation partner, brings you tips, tricks, tutorials, guides, templates, and more to level up your presentation skills.

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