ADKAR Model: How To Apply It To Your Workplace?

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5 min readApr 5, 2022

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ADKAR Model

Changes must be made frequently throughout organizations to improve. People, on the other hand, are often resistant to change. It’s because the why behind the change isn’t always fully communicated or understood at all company levels.

It should, though. As a result, change management solutions like the ADKAR model are developed to deal with the human side of communicating and implementing change within a firm.

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The ADKAR model is one of the methods that firms can use to help their staff align with their process improvement frameworks and change management.

Let’s look at how you, as a corporate leader, may effectively utilize the ADKAR model in practice to improve your team’s performance.

What Is The ADKAR Model?

The ADKAR Model of Organizational Change is an outcome-oriented organizational change technique to reduce organizational resistance to change.

In 2003, Jeff Hiatt developed the ADKAR model, which is an abbreviation for:

  • Awareness
  • Desire
  • Knowledge
  • Ability
  • Reinforcement

The ADKAR paradigm was popularised by Prosci, a change management consulting firm. It was developed due to a study that included 900 organizations from 59 nations.

The ADKAR model’s goal is to give coaching and support to individuals inside organizations while they go through change.

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5 Tips To Apply The ADKAR Model In Your Organization?

Since it is outcome-oriented, the ADKAR Model may be used to encourage change by creating specific milestones to be reached throughout the process.

Everyone involved in the transformation must achieve each goal, even if different people achieve various goals at different times. For example, one person may already wish to change, but another is only now becoming aware of the need to change.

One of the most helpful elements of the ADKAR Model is that its five successive objectives highlight places of resistance. Is someone unable to change because they do not understand why the change is required (Awareness) or do not grasp how to implement the change (Knowledge)?

You will be better positioned to coach someone through a stage after you have determined the step they are stuck on.

1. Try To Spread Awareness About The Change

Without a doubt, communicating the need for change is vital, but raising awareness of the need for change includes more than just announcing it.

Employees must understand the rationale behind the need for change, but they must also come to agree with it to truly understand its significance. Begin by clearly stating why the change is necessary.

Assume, for example, that you are launching Microsoft Sharepoint. Begin by highlighting how difficult it is for workers who travel or work from home to obtain papers and engage with the in-office team. To overcome this issue, the firm might use Microsoft’s SharePoint cloud-based technology.

Make a point of emphasizing the benefits of the change as they apply to the people who will be affected. In this circumstance, SharePoint will allow off-site personnel to easily access documents and data. Switching improves communication and breaks down information silos.

Finally, always encourage your staff to ask questions about how the change came about, how it will be implemented, and other aspects of the change process plan.

2. Stimulate Desire To Bring Out The Change

Employees may understand why a change is required, but this does not guarantee that they want the change. They just want the change to accept it. Fortunately, you can foster that desire.

Start by identifying transformative leaders. Your change leaders will not only demonstrate public support for the change, but they will also connect organically with individuals who will be affected by it. Choose change agents who understand how daily routines will be altered in order to provide specific aid and direction.

To create desire, change leaders must be unambiguous about the benefits of the change as they apply to specific individuals or teams.

3. Provide Good Knowledge On How To Implement The Change

The knowledge part of the ADKAR Model is heavily focused on staff training. Your team must understand how their responsibilities, skills, tools, and processes will be affected to begin the transition.

Given that each individual must complete each milestone, knowledge-building must be targeted. Provide information directly relevant to each team’s or individual’s duties.

Consider what new skills, tools, and responsibilities may be required as a result of the shift. If you do this, you will be able to plan your change timetable around crucial skill development.

Keep in mind that too much change at once might be unsettling and lead to resistance. If your change demands employees to acquire a significant amount of new material and/or develop new skills, implement it gradually.

4. Develop The Ability Among Your Employees To Make The Change

Employees’ self-confidence influences whether or not they can or will complete a task, regardless of how well they know how to do it.

According to the Prosci change management approach, while many baseball fans grasp the mechanics of hitting a curveball, not all of them would make outstanding pitchers.

Put change agents in charge of educating individuals or groups to bridge the knowledge-ability gap. Charge change agents to get feedback from their teams and inform them of any issues or bottlenecks.

Hands-on experience is also quite useful. Allowing teams to test the change before fully adopting it enables them to acquire confidence.

5. Reinforce The Change

The first momentum may get you to the finish line, but you will not cross it if the staff reverts to old habits. Encourage the change long after it has been implemented, whether it be new processes, new software, or a new organizational structure.

When people revert to old habits, they should fix their flaws and bad conduct in private. On the other hand, Praise should be freely provided so that the entire organization can delight.

In the meantime, keep gathering data. Despite the fact that the transformation process is “complete,” employee involvement is still critical. Listen to employees to identify pain points and places where more support may be beneficial.

Wrapping It Up

The ADKAR model is a good starting point for various organizational improvements. However, you should not rely solely on the ADKAR change management procedure. Be prepared to request further support from change leaders, transformation management software, and personnel at each milestone.

Consider combining the ADKAR paradigm with other well-known change management frameworks. To give a framework for dealing with emotional reactions, the ADKAR model might be used with people-centric solutions.

Few Change Management Templates:

ADKAR Model Template
ADKAR Model Template
Change Management Theme

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